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August 03, 2006

Comments

Andy Lark

Hi - it's me. Glad this is stirring-up some debate.

I'm not being disengenous. What is great service? Do we pay for service? Great service is manifested in great outcomes and results. I may be being flippant though :-) ... It was late at night...

I agree that so long as agencies get stuck in the current paradigm of fee-based idea generation they are screwed. Isn't the definition of insanity continuing to do the same thing but expecting a different outcome?

Andrew Smith

Heh - perhaps I was being disingenous about you being disingenous ;-)

Let's be honest - no has cracked it yet - but those who are at least thinking seriously about the issues have a far better chance of succeeding than those that don't

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