Freelance journalist Nick Booth has a new blog - or a research portal as he describes it. He is asking PRs to post responses to questions for various features he is writing - the idea being that you can see what everyone else is saying. "And avoid repeating anyone else's cliches."
It's an interesting concept - not sure how PRs will take to seeing their responses in full public view - but perhaps it might act as a quality control mechanism - and then you could see which quotes actually make it into the final article. Or you might resubmit answers in the light of other responses.
Worth seeing how this works out.