Describing the firm as "a beacon of pomposity in an ocean of spin", Evil Doctor Spinola continues by saying:
The bunnies complain about receiving podcasts, soft porn photos of applicants and teaser campaigns where candidates sent items of underwear over the course of a week. Four percent of applicants admitted that they had either faced disciplinary action or been sacked from a previous role. Peculiar pastimes cited included: 'Wicka and Occult Magik', 'Nudity and Naturalism', 'Ferret-legging' and 'Cheese Rolling'.
Now, call me old fashioned, but surely that's precisely the kind of imaginative approach required to stand out from the grey, faceless no-hopers who make up the mainstream of the PR industry?
The use of podcasts, etc, does indeed show a level of creativity - but like much in our shiny new PR 3.0 world, if not done well, can prove more hindrance than help.
Perhaps Lighthouse ought to share with the good Doctor some of the material received - he might take a different view when confronted with the hard evidence.