Forbes magazine has just published a piece about the PR biz, describing it as The Single Greatest Marketing Tool. No huge surprises in it. But I was intrigued to learn that one of the key roles of PR is "triaging corporate snafus"
Yes, it had me wondering for a few minutes - however, after a quick look at the dictionary, I think the author was trying to think of a different way of saying "crisis communications."
Still, she may be on to something. Describing yourself as a snafu triagist sounds way more exotic than crisis communications consultant.