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October 03, 2007

Comments

Fiona Blamey

I totally agree with Andrew Brown. I'm always amazed that people think podcasts and online videos are going to get their message across to more people - surely you lose a huge proportion of the audience just by asking them to click on or download something extra. Podcasts and videos should supplement the written word, not replace it.

But then as a copywriter I've always been biased towards the written word as the fastest and most effective way to communicate online, so I would say that, wouldn't I?

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