« Liasing with journalists | Main | Hospital pass »

Comments

Guy Clapperton

It can be worth the PR's while trying to see it from the journalist's point of view as well. We're not necessarily in our business for jollies, and if we're freelance we've got to make our time count - that means selling stories, basically, or else we don't eat.

The idea of anyone going on something for a simple jolly is to my mind highly unlikely - we wish we had the time, same as you!

Regards
Guy

Mary Branscombe

And while we appreciate that the client and PR both have a business to run, sometimes I feel I'm asked to view myself as an employee justifying an expense rather than a guest being educated. Balance in all things, but no journalist can guarantee coverage in advance unless they're the editor and even then if the story turns out not to be worthwhile it won't go in.

Truth Not Spin

Re: Guy Clapperton's "The idea of anyone going on something for a simple jolly is to my mind highly unlikely..."

He's clearly never worked at VNU!

Doctor Spin

Perhaps Guy would like to answer that comment?

The comments to this entry are closed.

May 2006

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      
Blog powered by Typepad
Skypecasts

My Skypecasts