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October 03, 2006


Stuart Bruce - Wolfstar

Good points, apart from £1k for a news release seems very expensive.

Andrew Smith

Stuart - I was thinking in terms of the the total economic cost of all people involved in the process - eg the cost of the time of customers, say. But it is not inconceivable that it will cost at best £100 - 200 just to write it - if you distribute via PR Newswire, that's another few hundred quid. And as I pointed out even if it were only £50 av. total cost per release (and I do think that is on the low side), that's still a huge amount of money.

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