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November 30, 2006


Mary Branscombe

What's the value of a print piece in the FT, archived to the site, put behind the paywall, released from the paywall, maybe put back behind it... I have a feeling that the mix of strong print and strong online is going to trump just strong online and possibly just strong print.

Online figures have to get away from the 'left the ferry in the North Sea' overseas sales that once plagued ABCs... But until the ad model for paper and screen is equivalent there's no huge incentive.

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